Online businesses & FinTech

At the crossroads of Technology, Commerce and Finance

A traditionally disruptive practice

Lugna advises both sides of the spectrum, smoothing the transition between traditional and disruptive industries.

We assist traditional businesses in facing and adapting to new ways and methods of doing business and guide Fintech and disruptive enterprises through old world regulation.

To know more about our Initial Coin Offering (ICO) advisory practice, click here.

Online & Worldwide

Lugna is able to conduct complex cross-media work and advise on all aspects of intellectual property, e-commerce, tax, commercial contracts and all matters relevant for inventive, technology based and brand aware businesses.

The firm provides clients a deep knowledge of the ever-changing demands of online businesses and assists with strategic commercial issues, across several industries.

Our team has assisted in both the structuring of online businesses from scratch and also advised brick-and-mortar retail businesses in setting up online business in a tax efficient manner.

Our team also helps authors, artists and athletes handle all intellectual property and image rights related issues.


Finance & Technology innovators are reinventing financial services and we have developed the expertise to ensure our clients a clear competitive edge.

Lugna offers deep understanding of the FinTech industry and advises on the Legal & Tax aspects of products such as peer-to-peer lending, e-commerce and online transactions, encryption, Initial Coin Offerings (ICO), cryptocurrency/blockchain, intellectual property and payment platforms.

Lugna has technical understanding of the technologies that are fundamental to our client’s business models.

Only this way can we be part of dedicated cross-disciplinary teams responsible for managing the legal and regulatory impact of cryptocurrency, apps and software under development.